How rollercoasters affect your body – TED-Ed by Brian D. Avery


In 1895, crowds flooded Coney Island to see America’s first-ever looping coaster: the Flip Flap Railway. But its thrilling flip caused cases of severe whiplash, neck injury and even ejections. Today, coasters can pull off far more exciting tricks and do it safely.

Brian D. Avery investigates what roller coasters are doing to your body and how they’ve managed to get scarier and safer at the same time. [TED-Ed Animation by Stretch Films Inc]

Quiz: Are you qualified to operate an amusement ride?


Amusement Ride Safety Quiz

Are you an “expert” amusement ride operator? Test your knowledge regarding important amusement industry concepts that separate experts from novices.

Please do not assume that by passing this test that you are qualified to operate ANY amusement ride or device.

The operation of an amusement ride or device requires specialized training (including but not limited to: manufacturer’s manual, ASTM F-24 Standards, CPSC bulletins, adopted state regulations, and company developed policies and procedures.

Prior to operating ANY amusement ride or device, receive the proper training and supervision. 

Aside from that, ENJOY the quiz and good luck!

Event safety signage is not sexy… nor should it be!


Brian D. Avery discusses the importance of meeting and event safety signage

What is event safety signage? First and foremost, let’s start with the basics. What is a sign? A sign is something that suggests the presence of a fact, condition, or quality not immediately evident; an indication an action or gesture used to convey an idea, desire, information, or command. Additionally, it can be a board or placard displayed in a place to advertise or convey information or direction, or a conventional figure or device that stands for a word, phrase or operation. I think we now have a firm understanding… like we didn’t before!

To some extent, signs are everywhere. They inform us, they sell to us, they provide directions and warn us of potential or real dangers. Signs can be broken down into numerous categories, for the sake of this blog I will limit it to 5: informative (this tree is a “xyz type”), directional (“Enter Here,” “Exit Only”), way-finding (“Fantasyland,” “Park/Event Exit”), instructional (“No Smoking Please,” “Do Not Feed the Animals”), and warnings (innocuous, “You may get wet” to life and death warnings, “High Voltage”).

Event, tourism, and attraction (ETA) environments are no different than any other environment when it comes to the use and needs of signage. ETA environments are saturated with signs and other visual forms of communications. It could be argued that such an abundance of signs in these environments results in the signs being ignored, becoming visual background noise. However, when done correctly, the constant instruction provided through signage can produce an environment that reflects specific rules and associations that in turn promotes more predictable behaviors.

Considering the nature of ETA environments (often temporary) and the relationship with invitees (patrons) on controlled premises, the goal of an ETA’s planner should be to develop sign packages that properly inform, direct, instruct and warn patrons regarding the intended use of the external and internal environment and available experiences offered. ETA organizers and planners typically have the basics down: food and beverage locations, restrooms, parking, cash machines, VIP areas, and way-finding. However, many of the critical signs often get overlooked.

Unfortunately, the most often overlooked or underdeveloped sign is a warning sign—also the most critical. Many confuse a “warning” sign with that of an instructional/informational sign. There is a significant difference between warnings and instructional/informational signs. A warning is an intimation, threat, or sign of impending danger or evil; advice to beware, as of a person or thing. We should use warnings to advise patrons and staff of harm and the intended consequences of said harm. This practice is often only achieved after an incident due to failed or inadequate policies/procedures to identify and/or eliminate/mitigate known and foreseeable hazards.

There is good news though! There is a science to developing and implementing signage—one that the ETA industry can easily follow and implement. Standards exist within industry that address the formats, colors, and symbols for safety signs used in environmental and facility applications, product applications, and accident prevention tags/tape. ANSI Z535 is a primary example of a standards writing body that develops such practices. It is important to note warning signs are the last resort of consumer safety and should only be used when engineering practices cannot remove the hazards associated with the experiences or conditions. If it has been determined that engineering the hazard out is not possible, then develop proper educational measures and enforcement tactics to prevent incidents. The use of established warning methods is a great place to start.

Test your skills: Are you an expert event planner?


Brian D. Avery, test your meeting and event planner knowledge

Are you an expert or novice event planner? Test your knowledge regarding important event industry concepts that separate the pros from the pretenders.

Event Planning: All I need to know I learned from a birthday invitation?


Brian D. Avery provides 5 key meeting and event planning tips

Event planners, I present to you… the “Birthday Invitation” The 5 W’s: Why, Who, When, Where and What…?

It does not get much simpler than that. That’s it… REALLY!?

Well, I might be leaving out a few minor details. Just a few!

I oversimplify the process to make a point… OBVIOUSLY!

Events range in size from small family gatherings (such as birthday parties—I’m sure you have been to a disaster or two), to multi-day music festivals (such as the Fyre Festival—if you are not familiar, please look it up), each requiring qualified and competent event planners to address a multitude of issues—easier said than done sometimes. By-the-way… Just because you have been to a birthday party or attended a music festival—does not mean you can plan one.

Many event planners spend countless hours developing and managing their events; the bulk of which are extremely successful—apparently following a rigorous process—or they are just lucky!

I’ve spent over a decade examining and participating in 100’s of legal matters surrounding the event industry. I have concluded that the rigor to achieve event success is not practiced by all—or even understood.

Let’s start with the basics—the birthday invitation. When developing an event, an event planner must determine five (5) necessary elements, specifying:

  1. Why (the purpose and role of the event);five W questions for event planning (what, who, where, when, why).
  2. Who (the audience and stakeholders);
  3. When (date and duration);
  4. Where (location and available space); and,
  5. What (the resources available and desired outcomes).

By now you have determined that the “birthday invitation” is just the starting point to having a successful event.

For those that are not formally trained or might have missed a class or two… the process is much deeper. In fact, the event industry has a formalized model that uses at its core the 5W’s to create, develop, and deliver a successful event. This internationally recognized framework, known as the Event Management Body of Knowledge (EMBOK) Model, not only requires planners to answer the 5W’s, but to manage design, administration, marketing, operations and risk.

To effectively deliver an event based on the EMBOK Model, an event planner must follow a systematic process—every time.

In addition to the 5W’s and management responsibilities, event planners must measure (identify and analyze event objectives), select (determine goal-oriented outcomes), monitor (event progress and status), communicate (acquire and distribute content), and document (collect data and evidence) to achieve event success.

The real kicker… now apply ALL of these principles to every decision you make (selection of staff, vendors [food to amusements], locations [purpose-built vs. non-purpose-built], audience type, transportation, insurance, contracts, security, and more.

Remember, for an event to be successful, the planner must manage all obligations appropriately; after all, you only have one opportunity to succeed.

The birthday invitation is a great starting point, but consider when you are identifying, selecting, organizing, developing, and promoting an event with the purpose of providing people an experience, you have a responsibility to adhere to more than the fundamentals… you have a duty to deliver a reasonably safe and enjoyable experience following the established standards set by qualified and competent planners and industry experts.

Some friendly advice… This is not a suggestion, this is the rule! So find the time to incorporate it into your process and avoid any potential pitfalls—before it’s too late!

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